Ahmed Bilal

An idea that I’ve been trying to drill into the minds of my friends and acquaintances is what Seth Godin calls ‘sheepwalking‘.

Sheepwalking:

“The outcome of hiring people who have been raised to be obedient and giving them a braindead job and enough fear to keep them in line.”

It’s not so much that this term and its meaning rings so true, it’s that sheepwalking is an evolutionary survival trait, and is so ingrained in our systems through social indoctrination and by our parents that it is a rare person who can break free from these bonds and actually think for themselves.

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Have you ever wondered why your best ideas don’t come to you when you’re working, but when you’re out for a jog, talking a walk, in the shower or sitting on the loo? Some of my best ideas have come when I’ve been in bed, ready to go off to sleep.

There is a simple (non-technical) explanation for it – when you’re relaxed, your mind’s free association and creative thinking processes are enhanced. You’re not necessarily a ‘deeper’ thinker, but you’re able to generate new ideas much more easily. The key is to ‘NOT’ be concentrating – putting any sort of stress narrows your field of focus and while it helps build details, it doesn’t bring new ideas.

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