What value do you place on your time?
You will find different methods to reach this value but ultimately the only valuation that matters is the absolute minimum you are willing to accept and perhaps more importantly, how you live up to this valuation 24 hours a day (and not just when you are getting paid for working).
Point of Difference (POD): The reason why people should visit your site over every other.
Every successful site has a hook to it – something that differentiates them from the competition. Something that elicits the following reaction (quoting Rae Hoffman from her Performancing interview):
“Oh, yeah, widgetworld.com – you guys are the ones who have the [insert something others in that niche aren't doing here]“
A POD is different from the core basics any site should have – quality content, good usability, community value, etc. And here’s where many webmasters trip themselves up – they consider these basics (quality content, community value and personal opinion are the most common) as being a point of difference in themselves.
