29.3.08 - Value Yourself
What value do you place on your time?
You will find different methods to reach this value but ultimately the only valuation that matters is the absolute minimum you are willing to accept and perhaps more importantly, how you live up to this valuation 24 hours a day (and not just when you are getting [...]
2.3.08 - Point of Difference (POD)
Point of Difference (POD): The reason why people should visit your site over every other.
Every successful site has a hook to it – something that differentiates them from the competition. Something that elicits the following reaction (quoting Rae Hoffman from her Performancing interview):
“Oh, yeah, widgetworld.com – you guys are the ones who have the [insert [...]
