There are two types of successful linkbaiters:
- Hustlers
- Spin Doctors
Hustlers are successful because they can mobilise a lot of resources to get the necessary social votes required to get their linkbait to the front page. They will spend money, use leverage, call in favors and generally ask, ask, ask for social votes until they get them and get to the top. These are the people who lead the herd, so to speak, through leverage.
Spin Doctors are successful because they know – either by experience or intuition – how to tap into basic emotions on a mass level. They pull at heart strings, challenge your mind and provoke / evoke action. These are the people who can take the most boring content and give it a fresh and interesting twist.
Which one are you?
