31.8.08 - Ignorance is bliss…
It really is…
The ignorance we’re familiar with is the kind where YOU not knowing something allows you to be happier than if you had that knowledge. It holds true in a variety of cases, like how you’re happier the second before you’re told your parents left everything to your sister and nothing for you in [...]
29.8.08 - Exponential Growth
Exponential growth is a simple and powerful idea. A good way to learn about it is to watch this series of videos.
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26.8.08 - The real meaning of celebrity endorsement
When a product is used by the ‘most popular stars’ / ‘most popular websites’ etc, what does that tell you?
That it’s good?
Or that their marketing team did a great job of snagging the most popular people?
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25.8.08 - What do they want?
Sorry, it doesn’t matter what ‘you’ want. What matters is this:
People usually DON’T want what you want
‘Want’ means what they’re working towards subconsciously, not what they claim to want
If people DO want what you want, they want it for themselves first
So how do you find out what people want?
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24.8.08 - Spotlight
Think of ‘attention’ (one person’s focus of view or that of a group of people) as a spotlight. It moves in seemingly (but not actually) random ways, and is strongest when directed on one thing (and loses intensity and focus when shared between two or more things).
The bigger the number of people, the more powerful [...]
23.8.08 - Should you sell or should you hold?
You have a business that’s making you good money. It’s growing, people envy you and things are rocking.
Then someone comes along and offers you a lot of money for everything – more money than you could get if you sold the business today – and makes it clear that it’s now or never (the longer [...]
22.8.08 - Five Minutes…
You have 5 minutes to change the world, one person at a time.
What’s your first reaction to that sentence? Did you think “that’s impossible” or did you think “how does he suggest we do that”? If it’s the former, you’re probably going to disagree with the rest.
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21.8.08 - Future Proof Your Business
When you’re building your business, planning your next house, thinking of your new website or writing the specs for software, think of how it will be used an year, two years, 5 years, 10 years, 20 years in the future.
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20.8.08 - Are you asking the right questions?
You already know what you need to know in order to do what you want to do.
It’s just a matter of asking yourself the right questions…and doing what you should be doing.
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19.8.08 - I guess I’ll keep walking…
xkcd.com
