Rage Against The Machine

If you understand how people tick – how they respond to certain ideas, how they act in certain environments – if you understand the basics, you can, theoretically speaking, affect the way people think around you in a deliberate, pre-determined fashion.

And if you do this in a specific way, you can get people to buy from you.

The system for influencing people is a tool, just like you’d call a knife a tool or a screwdriver a tool. Just like you can use a screwdriver to help you build something or hit someone on the head (might need a big screwdriver if you want that one to be effective), you can influence people to do a variety of things, some that your internal moral compass will consider good and others that it will consider bad.

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Manage Your Expectations

david v goliath 150x150 Manage Your ExpectationsUsually our expectations are based on what we want to happen. On the other hand, what actually happens depends on what we do, or if your expectations are from other people, what they do.

Clearly there’s something wrong with this world since it doesn’t exactly conform to our expectations – however there’s always something to be done to a) align your expectations to match reality and b) align reality to better match your expectations. It’s a two-way street, and all you need is a better understanding of how people tick.

Let’s start with what we know:

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