Seth Godin’s Tribes is the manifestation of the business / marketing industry understanding more and more about what works best and how people and communities work. The ideas in Tribes are nothing new, but they have finally been expressed in a easy-to-understand, ‘common-sense’ way that is Seth Godin’s forte.
Tribes talks about three things – creating communities around causes that are bigger than any individual, providing strong leadership for these communities and how to finetune your leadership of these communities so that you can achieve your goals.
The book is a combination of anecdotes designed to sell you on the power of communities – but if you already believe in tribes and want to figure out how to make the ideas work for you, you have to do the following:
