12 link building tactics
As 2007 turns into 2008 (yes, its more than a month away but you can’t fault me for preparing right now, can you?), it’s worth taking a hard look …
Business Consultant & Entrepreneur
Month: June 2010
Blogging on the move
If you’re a problogger and you travel more than once every 3 months, you need some sort of ‘living on the road’ solution to keep you plugging in and …
Optimizing for search users vs Optimizing for search engines
While reading Stoney deGeyeter’s article – 10 Useless SEO Worries (his booboo on PageRank apart, I agree with the fellow on everything else) – I couldn’t help but notice …
Poaching writers and blog network ethics
One of the big plusses of the Internet is the ability to hire people from across the globe and have them work for you remotely. As a blog (and …
Ten simple rules for online success
This article was inspired by an offhand rant in an IM session with David – thank you for listening mate. Over the weekend I was looking at my own …
Blogs and leveraging the search tail
We’ve already established that bloggers need SEO, and that it’s not PageRank or some other silly metric that you should be running after, it’s search referral volume. Here’s a …
News blogging vs ‘Real’ journalism
The default approach bloggers use when ‘reporting news’ is to follow the same pattern as journalists do in their newspaper columns. Sara Christensen, from Pajama Professional, puts it best: …
Let’s talk about branding
2007 has been the year of consolidation and building brands – and with that we’re seeing more and more people understanding that to build a successful business you need …
When serving your readers can sabotage your blog
Serve your readers. Or so goes the popular blogging mantra. In theory, you should always keep the reader first in your mind, because just like the consumer is always …
The other side of blogger credibility
If you want to be known as an expert in your niche, one of the best ways to build your credibility is to get published in popular media – …