1.6.10 - Let’s talk about branding
2007 has been the year of consolidation and building brands – and with that we’re seeing more and more people understanding that to build a successful business you need to move away from ‘push’ marketing and work more on positioning your product / service and attracting attention by building a powerful brand.
In this article on [...]
1.6.10 - Being #1 in your niche – One vs many blogs
How do you dominate a niche? Do you build 1 mega-resource website using categories / subdomains for your subniches, or you do you build a separate website for each niche?
Both approaches have their pros and cons.
A single big site benefits from economies of scale, is cost-effective, allows for a focused use of resources, requires less [...]
1.6.10 - Is a good domain name as important as good content?
Domain names and quality content go hand in hand – it’s not a case of one over the other, rather it’s a case of getting both together to make a kick-ass blog.
However, depending on which stage you are at in your blog’s life-cycle, each factor will have a different role to play and understanding that [...]
1.6.10 - Becoming a professional blogger was never as easy as today
One of the most frequent questions I’m ever asked by people who are unfamiliar with blogging is ‘You make money doing this?’
It’s a rather frequent question, at first it was hard to explain what I do. But now its getting easier. It’s also getting easier and easier to build high quality sites. Mostly because I [...]
1.6.10 - Danica Patrick – Sports Illustrated Feb 2008 Swimsuit Edition
Danica Patrick’s appearance in Sport Illustrated’s Feb 08 Swimsuit Edition is an education in how to leverage brands – albeit at the risk of compromising their integrity.
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1.9.08 - Be Remarkable
You’re either boring or you stand out. You’re either invisible or remarkable. And, all your life, everyone has been pushing you to fit in. All your life you’re told to keep your head down, work hard, don’t make waves and get it done. What rubbish. Here, in 10 easy steps, is how to grow. How [...]
26.8.08 - The real meaning of celebrity endorsement
When a product is used by the ‘most popular stars’ / ‘most popular websites’ etc, what does that tell you?
That it’s good?
Or that their marketing team did a great job of snagging the most popular people?
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2.3.08 - Point of Difference (POD)
Point of Difference (POD): The reason why people should visit your site over every other.
Every successful site has a hook to it – something that differentiates them from the competition. Something that elicits the following reaction (quoting Rae Hoffman from her Performancing interview):
“Oh, yeah, widgetworld.com – you guys are the ones who have the [insert [...]
