Advertising is the business of telling stories.
TV commercials tell us a story – the latest Nike Mercurial Vapor IV ad tells us how the new Nike boots help make professional footballers faster.
1.6.10 - Danica Patrick – Sports Illustrated Feb 2008 Swimsuit Edition
Danica Patrick’s appearance in Sport Illustrated’s Feb 08 Swimsuit Edition is an education in how to leverage brands – albeit at the risk of compromising their integrity.
1.6.10 - Why TV commercials suck and how to fix them?
Commercials during your favourite TV shows are often called “a necessary evil”. To some extent that’s understandable – people need to make money and show paid ads during prime-time television is a great way to do so.
But do commercials really HAVE to suck? Isn’t there some way that we could actually make them better – better for the audience AND better for the companies pushing those ads? I say this because I figure that:
28.5.10 - The Best Ads
How do you rank one ad as being better than other ads? Is rating advertising an objective act based on measurable criteria or is it subjective, based on whether you liked the model in that commercial or not?
There are 3 simple ways to rate the quality of an advertisement:
26.8.08 - The real meaning of celebrity endorsement
When a product is used by the ‘most popular stars’ / ‘most popular websites’ etc, what does that tell you?
That it’s good?
Or that their marketing team did a great job of snagging the most popular people?
