Category: Advertising
Advertising is the business of telling stories. TV commercials tell us a story – the latest Nike Mercurial Vapor IV ad tells us how the new Nike boots help …
Danica Patrick’s appearance in Sport Illustrated’s Feb 08 Swimsuit Edition is an education in how to leverage brands – albeit at the risk of compromising their integrity.
Commercials during your favourite TV shows are often called “a necessary evil”. To some extent that’s understandable – people need to make money and show paid ads during prime-time …
How do you rank one ad as being better than other ads? Is rating advertising an objective act based on measurable criteria or is it subjective, based on whether …
When a product is used by the ‘most popular stars’ / ‘most popular websites’ etc, what does that tell you? That it’s good? Or that their marketing team did …