Ahmed Bilal

Be Remarkable

September 1st, 2008

Filed Under: Branding with 2 Comments

You’re either boring or you stand out. You’re either invisible or remarkable. And, all your life, everyone has been pushing you to fit in. All your life you’re told to keep your head down, work hard, don’t make waves and get it done. What rubbish. Here, in 10 easy steps, is how to grow. How [...]

The real meaning of celebrity endorsement

August 26th, 2008

Filed Under: Branding, Promotion with 0 Comments

When a product is used by the ‘most popular stars’ / ‘most popular websites’ etc, what does that tell you?
That it’s good?
Or that their marketing team did a great job of snagging the most popular people?

Point of Difference (POD)

March 2nd, 2008

Filed Under: Branding with 4 Comments

Point of Difference (POD): The reason why people should visit your site over every other.
Every successful site has a hook to it – something that differentiates them from the competition. Something that elicits the following reaction (quoting Rae Hoffman from her Performancing interview):
“Oh, yeah, widgetworld.com – you guys are the ones who have the [insert [...]