Filed Under: Branding, Promotion with 0 Comments
When a product is used by the ‘most popular stars’ / ‘most popular websites’ etc, what does that tell you?
That it’s good?
Or that their marketing team did a great job of snagging the most popular people?
Filed Under: Promotion with 0 Comments
Sorry, it doesn’t matter what ‘you’ want. What matters is this:
People usually DON’T want what you want
‘Want’ means what they’re working towards subconsciously, not what they claim to want
If people DO want what you want, they want it for themselves first
So how do you find out what people want?
Filed Under: Promotion with 0 Comments
Think of ‘attention’ (one person’s focus of view or that of a group of people) as a spotlight. It moves in seemingly (but not actually) random ways, and is strongest when directed on one thing (and loses intensity and focus when shared between two or more things).
The bigger the number of people, the more powerful [...]
Filed Under: Promotion with 1 Comment
There are two types of successful linkbaiters:
Hustlers
Spin Doctors
Hustlers are successful because they can mobilise a lot of resources to get the necessary social votes required to get their linkbait to the front page. They will spend money, use leverage, call in favors and generally ask, ask, ask for social votes until they get them and [...]
Filed Under: Blogging, Google, Promotion with 4 Comments
Getting your blog listed in Google News is a straightforward step-by-step process for serious news bloggers.
If you’re feeling particularly adventurous, you can read the whole Google News publishers’ help section and get information on all the above plus answers to more specific questions, such as how sites are ranked in Google News, how to setup [...]
From another book I was browsing through today:
From a book I’m reading:
Every morning in Africa, a gazelle wakes up. It knows that it must run faster than the fastest lion or it will be killed.
Every morning in Africa, a lion wakes up. It knows that it must run faster than the slowest gazelle or it will starve.
It doesn’t matter whether you’re a [...]
Mohammed Bello is 84 years old. He’s a maulvi. He has 86 wives, 170 children and lives in Bida, Nigeria.
Apparently his neighbours are a little upset with his lifestyle. They’ve painted it as a religious issue but surely the sociological and psychological aspects are far more fascinating? Anyone?