When faced with blogger’s block, the only way to beat it is to buckle down, force yourself to write and push through the rough patches (actions produce motivation). However when you run out of ideas (or if your ideas aren’t clear enough), then here’s an effective technique to focus your mind and let your blog post write itself.
Simply put, craft your killer headline first. Simply writing any ordinary headline won’t cut it – you need to dig deep, hit the headline swipe files and spend time creating a gem of a headline.
How this helps bloggers:
- Forces you to focus on the main idea behind your post, which in turn helps the internal monologue run clearer.
- Guides you towards the type of post you can / should write. If the headline is designed to create a discussion, then you can write a conversational post. On the other hand, a list headline can help you focus on creating a list and perhaps fleshing it out to create cool linkbait.
- Allows you to get off a good start – a great headline with an average article will do better than a great article with an average headline in terms of social media. You might think it’s unfair but that’s how our minds work especially in an attention-starved economy. The headline is king, and everything else leads from there.
- If you find the basic idea not interesting enough, you’ll be able to stop there and not waste time writing a long post only to find out later that it doesn’t get a good response from readers.
- You may end up with several headlines, leading to several concrete post ideas instead of a jumbled up bunch in your head.
The next time you’re stuck for ideas, try this approach – write the headline first, and shape the article accordingly. If it works for sales copywriting (where success is measured in hard numbers), it works for blogging as well.
This article was originally written on 8 Sep 2007 for Performancing.com.