As social media marketers, one of the most common questions we get about linkbaiting and social media promotion is this: My niche is boring and / or non-technical – how do I turn it into something popular and linkable? Last week I stumbled across a Wikipedia article that was, despite its dry (and boring) subject matter, doing [...]

Promoting websites online, just like in the offline world, is about finding the right people with the right resources and having them help you get the word out. By yourself, you are nowhere near as effective as when you have a network of contacts and friends working together to help you promote your new venture. How [...]

Self-Promotion is something most of us are uncomfortable with – and it’s not just the prospect of ’selling’ that turns us off, in reality its insecurity (cleverly dressed as modesty) that holds us back. Whether by nature or by society, we are programmed to sell ourselves short. A few months back I was talking to an [...]

Admittedly, the “download our free toolbar to keep up with the latest news” gimmick got old and tiring very quickly. No one in their right mind wants screen space taken up by needless floating toolbars, and most Internet users find switching between toolbars a hassle. However, the toolbars that ARE successful have gone a long way [...]

This is a brief template for promoting your website using social media using strategies from my personal experience and from those veterans who average 2-3 front-page Diggs every week. If you have any questions, let me know in the comments section and I’ll update this page accordingly. Please keep in mind that this template outlines the [...]

Sorry, it doesn’t matter what ‘you’ want. What matters is this: People usually DON’T want what you want ‘Want’ means what they’re working towards subconsciously, not what they claim to want If people DO want what you want, they want it for themselves first So how do you find out what people want? (more…)